Bridgeport

(203) 333-2020

Stratford

(203) 377-2020

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Are You Treating Your Whole Patient?

As eye care practitioners, it can be tempting to focus on one aspect of our patients – their vision. After all, this is our expertise. However, it has been said that the “eyes are the windows to the soul.” Therefore, we owe it to our patients to view them holistically and that includes their experience while in our facilities.

How are patients greeted when they enter your facility? What is the process of initial registration through checking out? Are they being welcomed? Is your facility engaging, yet safe despite the restrictions of COVID-19? Do your eye care professionals have a solid “bedside manner”? Are you optimizing their time or wasting it?

These are only a few elements of the patient experience that must be evaluated if we want to ensure satisfaction and create loyal brand ambassadors for our eye care practices. Creating memorable and personal patient experiences should be the primary goal of every staff member and touchpoint in our eye care centers.

We all have had to pivot our facilities and our procedures due to the pandemic. This includes how we welcome patients upon arrival through them selecting their eyewear. Communication is key in order for patients to be aware of any changes that will impact their visit. For example, we placed our new procedures on our website and shared them on social media. We also reiterate these when confirming appointments as well as placed signs in our entries.

While these new processes may disappear as the pandemic wanes, the attention to the whole patient should be ongoing and part of daily operations. Additionally, taking a step back from time to time to either role-play a typical patient visit or collecting feedback via a simple survey can provide important information that enables you to tweak processes and procedures.

Today, patients as well as consumers are looking for more than conducting a monetary transaction at stores, restaurants, and yes, even eye care centers. When we make their visits memorable and personalized, we’re looking beyond the eyes and embracing the whole patient.


Originally published on February 23, 2021  by Kristine Heslin on LinkedIn


Are You Treating Your Whole Patient?

As eye care practitioners, it can be tempting to focus on one aspect of our patients – their vision. After all, this is our expertise. However, it has been said that the “eyes are the windows to the soul.” Therefore, we owe it to our patients to view them holistically and that includes their experience while in our facilities.

How are patients greeted when they enter your facility? What is the process of initial registration through checking out? Are they being welcomed? Is your facility engaging, yet safe despite the restrictions of COVID-19? Do your eye care professionals have a solid “bedside manner”? Are you optimizing their time or wasting it?

These are only a few elements of the patient experience that must be evaluated if we want to ensure satisfaction and create loyal brand ambassadors for our eye care practices. Creating memorable and personal patient experiences should be the primary goal of every staff member and touchpoint in our eye care centers.

We all have had to pivot our facilities and our procedures due to the pandemic. This includes how we welcome patients upon arrival through them selecting their eyewear. Communication is key in order for patients to be aware of any changes that will impact their visit. For example, we placed our new procedures on our website and shared them on social media. We also reiterate these when confirming appointments as well as placed signs in our entries.

While these new processes may disappear as the pandemic wanes, the attention to the whole patient should be ongoing and part of daily operations. Additionally, taking a step back from time to time to either role-play a typical patient visit or collecting feedback via a simple survey can provide important information that enables you to tweak processes and procedures.

Today, patients as well as consumers are looking for more than conducting a monetary transaction at stores, restaurants, and yes, even eye care centers. When we make their visits memorable and personalized, we’re looking beyond the eyes and embracing the whole patient.


Originally published on February 23, 2021  by Kristine Heslin on LinkedIn


Locations

Bridgeport

Address

107 Boston Ave,
Bridgeport, CT 06610

Stratford

Address

775 Main St,
Stratford, CT 06615

Office & Optical Hours

Office Hours

Monday, Tuesday, Friday

9:00 am - 5:30 pm

Wednesday, Saturday

8:30 am - 3:00 pm

Thursday

9:00 am - 7:00 pm

Sunday

Closed

Optical Hours

Monday, Tuesday, Friday

9:00 am - 4:30 pm

Wednesday, Saturday

8:30 am - 2:00 pm

Thursday

9:00 am - 6:00 pm

Sunday

Closed


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